MAHFC Logo

The Mike Arteaga's main logo is a well known symbol of this long time local staple. I created an abbreviated logo both to unify merchandise, in addition to fixing some of the issues I came across while using the main logo on marketing materials.

The main logo is clean but it takes up a lot of space and is quite wordy. The Abbreviated logo allows for quick recognition of the "MAHFC". The subtitle text below clarifies what the abbreviation stands for. This helps make the logo much more compact. Incorporating a dumbbell as the "H" along with the bold strong font was the final touch bringing this logo to life.